iChurch News • May 31, 2017
There are a variety of different publishing models, including print-on-demand, vanity, subsidy, and self-publishing.
Print-on-demand (POD) publishers accept all submissions &emdash; anyone who is willing to pay is published. POD publishing uses printing technology to produce books one at a time through a company at a cost-effective price. The books are printed individually as orders come in. Therefore, you can adjust the book’s supply to meet the reader’s demand.
POD cuts back on costs and eliminates the need for space to store unsold copies. Typically editing, proofreading, or marketing is offered at an additional cost and you make money off of royalties from sales. In terms of rights, some can go to the POD publisher for a set amount of time but this varies depending on the publisher.
A vanity publisher, also known as a book manufacturer, publishes any anyone’s work provided they have the money to pay for their services. The manufacturer prints and binds a book on the author’s dime and does not offer editing, marketing, or promotional assistance. However, the author owns the printed books and retains all profit from sales.
A subsidy publisher is similar to a vanity publisher in that the author has to pay for the printing and binding process of the book. However, this type of publisher contributes a portion of the cost to editing, distribution, warehousing, and marketing. In this case, the publisher owns the books until they are sold and the author makes money from royalties.
Self-publishing requires the author to invest their own money to produce, market, distribute, and warehouse the book. While this can be a huge time commitment, the process can be more cost-effective than vanity or subsidy publishing.
What’s the difference between self-publishing and traditional publishing?
In traditional publishing, the publisher handles the marketing, distribution, and warehousing for your book. This is the traditional method to book publishing because there is no expense to the author—mainstream publishers make a profit from the book’s sales.
Whereas in self-publishing, depending on which type of publisher or platform you choose, the majority of the work falls on your shoulders and you pay for all expenses. The main advantages of self-publishing are that you control when the book is published, you retain all rights to your book, and you receive 100 percent of the profits.
In both cases, you have the option to choose what format your book will be published in—printed book, e-book, audio book, cd, dvd, and many more. If you pick an e-book, which is essentially a book published in digital form and available on e-Readers and other electronic devices, it can be downloaded instantly, has the ability to be translated into different languages, and can never go out of print. However, the as e-book formats and file types develop and change over time, many may need to be converted to a new file or format.